unluckyjin
No Gravity

No Gravity

Music Video ~ 2026

This project is built around LUMEN, a fictional electronic artist, and a five-track album. No Gravity focuses on the protagonist’s conflict and inner struggle, portraying repeated attempts to escape from emotional weight, regret, and limitation. The music video visualizes this process as a movement from pressure toward release.

LUMEN portrait

Identity

LUMEN is introduced through three core elements: persona, sound, and visual identity. These elements define how the artist is seen, heard, and understood within the project. Through character, electronic sound, and cinematic visuals, LUMEN is presented as a fictional artist existing between reality and fiction.

LUMEN persona, sound, visual identity
PersonaSilence, tension, and controlled emotion.
SoundThe sound blends hyperpop, UK garage, and breakcore with electronic distortion.
Visual IdentityCold light, restrained motion, and intimate details.
No Gravity — city environment

Background Concept

The environment draws inspiration from Hong Kong’s dense architecture and vertical cityscape. Towering buildings and narrow gaps of sky create a constant sense of pressure and confinement around the character.

Rather than depicting a conventional post-apocalyptic city destroyed by disaster, the setting appears as a place where all activity has stopped while its physical structure remains intact. Dimly lit windows, heavy fog, empty streets, and motionless buildings evoke the atmosphere of a world after an undefined ending.

The city functions not only as a physical setting, but also as a psychological reflection of the character’s isolation and recurring inner conflict. Despite repeated attempts to escape, the endless architecture seems to return the character to the same place, transforming the city into a vast and inescapable prison.

AFTERGLOW album covers

AFTERGLOW — EP Concept

AFTERGLOW is a five-track EP that follows an emotional journey from regret and emptiness to transformation and moving forward.

The album cover is inspired by the cycle of nature. Just as flowers bloom, fade, and return in new forms, an ending is presented not as complete disappearance, but as the beginning of change and renewal.

This cycle is reflected in the structure of the EP. Each track represents a different stage of emotional progression, moving through regret, emptiness, inner transformation, and eventually toward a new direction.

AFTERGLOW represents the light and emotional traces that remain after something has ended, and the moment when those traces become the strength to move forward again.

LUMEN logo — moth study

LUMEN Logo

The LUMEN logo began with the image of a moth moving toward light. Just as the word Lumen refers to light, a moth is also defined by its instinctive attraction to it.

The meaning of this light remains uncertain. It may represent hope, freedom, or even another form of danger. What matters is the continuous movement toward something unknown.

Based on the silhouette of a moth, the logo symbolizes LUMEN as an artist who continues to follow a distant light, even without knowing where it will lead.

Behind the Design
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Sound
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